TV/Radio: Luc, Anze, Kelly, Bob promote TEAMS FOR LA campaign

Late last week, LA Kings President Luc Robitaille, COO Kelly Cheeseman, Captain Anze Kopitar and Ambassador Bob Miller joined KCBS/KCAL Sports and AM 570 to promote the TEAMS FOR LA partnership that provides resources and capital for the Mayor’s Fund for Los Angeles. CLICK HERE to learn how an online marketplace of new and vintage LA Kings, Reign, Lakers, Clippers, Sparks, Galaxy and Coachella memorabilia will be allocated to fund programs benefiting childcare and meals for the neediest; relief and counseling for front line healthcare workers; critical healthcare equipment; and services for Los Angeles’ homeless population.

From April 22:

The team had trailers and warehouses stocked with inventoried merchandise of past years and had already been brainstorming creative ways to get it into the hands of their fans. “It’s a significant amount of merchandise, and it has a lot of meaningful value to us.”

“Let’s throw this sale, but also incentivize direct donations back to the shelters,’” Cheeseman proposed. “You hear Eric talking about 300,000 clothing units between t-shirts, sweatshirts, fleeces, hats going to local shelters. Whether it’s for the homeless or children’s shelters or emergency childcare, that’s extremely meaningful. We also have some really good merchandise with nostalgic value to L.A. sports fans, and we’ll blow it out at really discounted prices. All that money goes towards the community.”


Luc Robitaille on CBSLA Sports Central with Jaime Maggio:

Luc on KCBS/KCAL Sports with Jaime Maggio:

Bob Miller on KCBS/KCAL Sports with Jim Hill:

Bob on Roggin and Rodney, AM 570:

Kelly Cheeseman on KCBS/KCAL Sports with Jaime Maggio:

Anze Kopitar on KCBS/KCAL Sports with Jim Hill:

Kandiss Crone reports on TEAMS FOR LA outside Staples Center:

Adam Pantozzi/NHLI

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