feature: Rebuilt - LA Kings Insider

A good afternoon to you, Kings fans. Before I get to work on the Mike Richards evaluation, I just wanted to pass along my latest feature for, titled Rebuilt. The Kings will find out on May 20 whether they’ve been named as the Sports Business Journal’s Sports Team of the Year – other finalists include the Seattle Seahawks, St. Louis Cardinals, Charlotte Hornets, Team Penske and the Galaxy – and as a preview for the event, I spoke with President, Business Operations Luc Robitaille and COO, AEG Sports Kelly Cheeseman to share how the team was able to complete a successful overhaul of its business operations and practices as hockey operations undertook a similar venture.

By finding on-ice success, the team was able to satisfy the core fans that had remained ultra-loyal as the team experienced changeover in management, personnel and philosophy for much of its history.

“I remember one of the biggest things we used to say is, actually the NHL started it by saying, ‘let’s focus on our fans. Let’s make sure our fans understand what we’re doing,’” said Robitaille, who was appointed to his current position in 2007. “In those days, the team wasn’t great, but our fans have been the 16,600 plus the people who were watching on TV, wanted to make sure they understood Dean’s message which was going to be to ‘rebuild.’ That was very, very important because if they understood that and were willing to live with that, then we knew at some point it was going to turn around. You don’t know when and how it’s going to happen, but you knew at some point that was the goal.”

Some of the details may serve as a bit of a refresher for those who have paid attention to the Kings on and off the ice, but it’s an interesting look at how a hockey team ventures to be successful off the ice as the on-ice product improves. REBUILT

Rules for Blog Commenting
  • - No profanity, slurs or other offensive language. Replacing letters with symbols does not turn expletives into non-expletives.
  • - Personal attacks against other blog commenters, and/or blatant attempts to antagonize other commenters, are not tolerated. Respectful disagreement is encouraged. Posts that continually express the same singular opinion will be deleted.
  • - Comments that incite political, religious or similar debates will be deleted.
  • - Please do not discuss, or post links to, websites that illegally stream NHL games.
  • - Posting under multiple user names is not allowed. Do not type in all caps. All violations are subject to comment deletion and/or banning of commenters, per the discretion of the blog administrator.
Adrian Kempe

#9 | 6′ 2″ | 195 lb | Age: 21

Born: September 13, 1996
Birthplace: Kramfors, SWE
Position: LW
Handedness: Left


Kempe was selected by the Kings in the first round (29th overall) in the 2014 NHL Draft.

Alex Iafallo

#19 | 6′ | 185 lb | Age: 23

Born: December 21, 1993
Birthplace: Eden, NY, USA
Position: C
Handedness: Left


Iafallo was signed by the Kings as an unrestricted free agent on April 18, 2017.

Anze Kopitar

#11 | 6′ 3″ | 224 lb | Age: 29

Born: August 24, 1987
Birthplace: Jesenice, SVN
Position: C
Handedness: Left


As the 11th overall pick in the 2005 NHL Entry Draft, Kopitar became the first Slovenian to play in the NHL. Kopitar has spent his entire NHL career with the Kings, and following the 2015–16 season, was named the Kings’ captain. Noted for both his offensive and defensive play, Kopitar was awarded the Frank J. Selke Trophy as the best defensive forward in the NHL in 2016.

Drew Doughty

#8 | 6′ 1″ | 195 lb | Age: 26

Born: December 8, 1989
Birthplace: London, ON, CAN
Position: D
Handedness: Right


Bio: Doughty is a Canadian defenceman who was selected second overall by the Kings in the 2008 Draft. Doughty made his NHL debut in 2008 as an 18-year-old and was named to the All-Rookie Team. He is a two-time Stanley Cup champion with the Kings, a two-time Olympic gold medallist with the Canadian national team, and a Norris Trophy finalist.

Jeff Carter

#77 | 6′ 4″ | 215 lb | Age: 31

Born: January 1, 1985
Birthplace: London, ON, CAN
Position: C
Handedness: Right


Carter began his hockey career playing in the Ontario Hockey League in Canada before joining the AHL and playing for the Philadelphia Flyers. He was then traded to the Colombus Blue jackets before joining the LA Kings in 2012, where he has since won two Stanley Cups with the Kings.

Jonathan Quick

#32 | 6′ 1″ | 218 lb | Age: 30

Born: January 21, 1986
Birthplace: Milford, CT, USA
Position: G
Handedness: Left


Bio: Quick is the current goaltender for the LA Kings and was selected by Los Angeles at the 2005 NHL Entry Draft. Previously, Quick was a silver medalist with USA at the 2010 Winter Olympics. He’s won two Stanley Cup championships with the Kings, along with being the most recent goaltender to be awarded the Conn Smythe Trophy as the Most Valuable Player (MVP) of the 2012 Stanley Cup playoffs.