logo
All The Kings Men

Behind The Brand

5 Comments

Kelly Cheeseman (LA Kings), Andy Cruz (House Industries) and Jonathan Dupree (House Industries) join Jesse Cohen and Zach Dooley to explore the creative processes that went into the Kings new brand evolution. The conversation covers not only the two year odyssey of creative collaboration but also digs deep into the details that differentiate the new logos and word marks.

Rules for Blog Commenting

  • No profanity, slurs or other offensive language. Replacing letters with symbols does not turn expletives into non-expletives.
  • Personal attacks against other blog commenters, and/or blatant attempts to antagonize other comments, are not tolerated. Respectful disagreement is encouraged. Posts that continually express the same singular opinion will be deleted.
  • Comments that incite political, religious or similar debates will be deleted.
  • Please do not discuss, or post links to websites that illegally stream NHL games.
  • Posting under multiple user names is not allowed. Do not type in all caps. All violations are subject to comment deletion and/or banning of commenters, per the discretion of the blog administrator.

Repeated violations of the blog rules will result in site bans, commensurate with the nature and number of offenses.

Please flag any comments that violate the site rules for moderation. For immediate problems regarding problematic posts, please email zdooley@lakings.com.