Lots more on this during the upcoming week. A consortium of Los Angeles teams will contribute to a discounted online memorabilia market with all proceeds benefiting the Mayor’s Fund of Los Angeles, designed to transfer resources expeditiously and fluidly to needs that arise across the city during the Covid-19 pandemic. I spoke with Kelly Cheeseman this morning and look forward to sharing a few more details and media to support the cause.
Via the Mayor of Los Angeles, Eric Garcetti, and via the LA Kings:
LOCAL SPORTS FRANCHISES COME TOGETHER TO CREATE ‘TEAMS FOR LA’ TO BENEFIT THE MAYOR’S FUND FOR LOS ANGELES
On-Line Donation Platforms Allows the Acquisition of Sports and Music-Related Merchandise Created by AEG, the LA Clippers, LA Galaxy, LA Kings, Los Angeles Lakers, LA Sparks and Rank + Rally Launches Today with All Proceeds to Help Those Impacted by COVID-19 in Los Angeles
LOS ANGELES, April 21, 2020 – Fans of many of Los Angeles’ most popular professional sports franchises will now have the chance to acquire merchandise bearing their favorite team’s recognizable logos and colors while also donating to the Mayor’s Fund for Los Angeles.
AEG, the LA Clippers, LA Galaxy, LA Kings, Los Angeles Lakers, LA Sparks and Rank + Rally have joined forces to launch the TEAMS FOR LA ON-LINE SUPERSALE to sell logoed team merchandise, as well as classic merchandise from the Coachella Valley Music and Arts Festival and the GRAMMY Awards, to benefit the Mayor’s L.A. Emergency COVID-19 Crisis Fund. Proceeds from the website that launched today — teamlastore.com/collections/teamsforla — support critical needs as they arise in our city – such as childcare and meals for the neediest, relief and counseling for frontline healthcare workers, critical healthcare equipment, and services for our homeless population.
The site, which will be updated regularly, will offer jerseys, hats, t-shirts, warm-ups, scarves, bobbleheads and other specialty items bearing the current and classic logos of the LA Clippers, LA Galaxy, LA Kings, Los Angeles Lakers, LA Sparks, Ontario Reign and TEAM USA (basketball), as well as merchandise from high-profile events that have taken place in Los Angeles including the 2011 and 2018 NBA All Star Games, the 2017 NHL All Star Game, the Amgen Tour of California, memorable championship boxing events and music events such as the GRAMMY Awards and the Coachella Valley Music and Arts Festival.
“All of us in the Los Angeles sports community have been looking for additional ways to support the tremendous efforts of our City’s leadership and to help those in our community that are most impacted by the Coronavirus outbreak,” said Dan Beckerman, President and CEO, AEG. “Our collective donation of merchandise will provide our fans a way to show their ongoing support for their favorite teams while also contributing to help their fellow Angelenos in need.”
In addition to the 30,000-plus items offered at discounted prices, fans who visit the site will have the opportunity donate cash to the Mayor’s Fund. All financial contributions collected on the site will facilitate the donation of an additional 30,000 items of merchandise by the Los Angeles teams to local shelters and non-profits supporting the community.
Said Kings Chief Operating Officer Kelly Cheeseman: “Teams for LA is a great opportunity for our city and another example of how our fans can continue to give back in response to the COVID-19 Pandemic. Sports plays a special role in society and when we join forces it only amplifies what we can accomplish, and with more than 300,000 units of merchandise to aide local shelters and other worthwhile local programs we can collectively accomplish so much. On behalf of the LA Kings and AEG we are thrilled to work with Mayor Garcetti to help support the Mayor’s Fund for Los Angeles.”
Fans are encouraged to visit the site often as new items will be added as they become available as well as other ways to support those affected in our region.