feature: Buying In

A happy Friday afternoon to you, Insiders. Before you go on your ways this afternoon, here’s some reading on the LA Kings High School Hockey League, set to begin play this fall. While the Kings are looking to build a strong and competitive league, they’re also looking for the support of athletes and non-athletes alike in the creation of a experience that extends outside of the rink.

“I am huge on the interaction of other areas of the high school,” said television color commentator Jim Fox, the league’s commissioner.

“I want a [student] journalist, I want a PR person, I want someone in social media. All of the sudden a kid like [Aydin] pops up with what appears to be an incredible artistic design talent. That’s certainly what we’re looking for. We’re looking to make this a student-body experience.”

There are broad ideas in play, and over time the hope is that more people like Aydin – who has also demonstrated his entrepreneurial chops with an iPhone app that serves as a dictionary of hockey syntax – will have opportunities for enrichment that extend beyond goals, assists and wins. Participants will be highlighted on KingsVision and Kings Weekly and will have the opportunity to serve as media representatives of their team and to write recaps and columns for digital outlets, all in the name of telling their story. Even those who have never worn skates will be welcome to share their interests in helping make this league a collaborative effort that relies on the gifts of a talent pool stretching beyond a 200-by-85 foot playing surface.

The title of the story, because I am not good at titling stories that fit on the headline link, is Buying In. More accurately, the sub-headline reads “Investment in student athletes at the forefront of the LA Kings High School Hockey League.”

In the near future, there will be opportunities for high school students to cover the LAKHSHL for LA Kings Insider. I’ll share that information when it solidifies. Enjoy your weekend, Insiders.

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