Kings Chief Operating Officer Kelly Cheeseman answered several Stadium Series-related questions from LAKings.com:
LAK.com: Can you talk about the process that it takes to create this “look” for the Outdoor Game?
KC: This jersey was a collaboration with our partners at the NHL and Reebok. A few brainstorm conversations about colors and concepts led to an initial proposal of look and feel options designed by Reebok. Three options were presented to us, along with a scope of logos within our current brand profiles. This logo was part of the revealed chrome series for the Stadium Series. Because of the design of the chrome logo we felt our crown was the best choice for our jersey and was a nice acknowledgment to our history.
As a group we chose a pattern of look and feel we liked best that was an adaptation of various designs and our current jerseys. We then received color swatch samples and follow up final designs for sign off. The final jersey was provided to us before production. We show our ownership group as well as a few members of the team for final opinion. The whole process took about three months.
LAK.com: Who is all involved in that process?
KC: The NHL Marketing and Jersey Department, various Kings executives, equipment staff and Reebok all worked together for the whole uniform design.
Stadium Series jerseys are currently on sale at the TeamLAStore.
If you missed the Stadium Series conversation with Willie Mitchell, click play and enjoy the next two minutes: