Kings Chief Operating Officer Kelly Cheeseman answered several Stadium Series-related questions from LAKings.com:

LAK.com: Can you talk about the process that it takes to create this “look” for the Outdoor Game?
KC: This jersey was a collaboration with our partners at the NHL and Reebok. A few brainstorm conversations about colors and concepts led to an initial proposal of look and feel options designed by Reebok. Three options were presented to us, along with a scope of logos within our current brand profiles. This logo was part of the revealed chrome series for the Stadium Series. Because of the design of the chrome logo we felt our crown was the best choice for our jersey and was a nice acknowledgment to our history.

As a group we chose a pattern of look and feel we liked best that was an adaptation of various designs and our current jerseys. We then received color swatch samples and follow up final designs for sign off. The final jersey was provided to us before production. We show our ownership group as well as a few members of the team for final opinion. The whole process took about three months.

LAK.com: Who is all involved in that process?
KC: The NHL Marketing and Jersey Department, various Kings executives, equipment staff and Reebok all worked together for the whole uniform design.

More: Jersey Q & A with Kelly Cheeseman

More: Jersey Unveil – The Facts

Stadium-Series-Jersey-Promo-BROWN-06_std

Shoulder

Logo

LA Jersey

Kopitar Jersey

Kopi Jersey

LA Patch

ANA Jersey

Stadium Series jerseys are currently on sale at the TeamLAStore.

If you missed the Stadium Series conversation with Willie Mitchell, click play and enjoy the next two minutes:

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Alec martinez

#27 | 6′ 1″ | 210 lb | Age: 29

Born: July 26, 1987
Birthplace: Rochester Hills, MI, USA
Position: D
Handedness: Left

Bio

Bio: Martinez was drafted by the LA Kings in the 2007 Draft, while playing for Miami University. He has since become a two-time Stanley Cup champion and the 17th man in Stanley Cup playoff history to score the Cup-winning goal in overtime.

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Anze Kopitar

#11 | 6′ 3″ | 224 lb | Age: 29

Born: August 24, 1987
Birthplace: Jesenice, SVN
Position: C
Handedness: Left

Bio

As the 11th overall pick in the 2005 NHL Entry Draft, Kopitar became the first Slovenian to play in the NHL. Kopitar has spent his entire NHL career with the Kings, and following the 2015–16 season, was named the Kings’ captain. Noted for both his offensive and defensive play, Kopitar was awarded the Frank J. Selke Trophy as the best defensive forward in the NHL in 2016.

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Drew Doughty

#8 | 6′ 1″ | 195 lb | Age: 26

Born: December 8, 1989
Birthplace: London, ON, CAN
Position: D
Handedness: Right

Bio

Bio: Doughty is a Canadian defenceman who was selected second overall by the Kings in the 2008 Draft. Doughty made his NHL debut in 2008 as an 18-year-old and was named to the All-Rookie Team. He is a two-time Stanley Cup champion with the Kings, a two-time Olympic gold medallist with the Canadian national team, and a Norris Trophy finalist.

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Tyler Toffoli

#73 | 6′ 1″ | 200 lb | Age: 24

Born: April 24, 1992
Birthplace: Scarborough, ON, CAN
Position: C
Handedness: Right

Bio

Toffoli is a Canadian professional ice hockey forward, drafted by the Kings in the second round of the 2010 Draft. Toffoli scored his first career NHL goal in his second game in a 4–0 victory over the Phoenix Coyotes in 2013. He was also named the 2012–13 AHL All-Rookie Team.
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Jeff Carter

#77 | 6′ 4″ | 215 lb | Age: 31

Born: January 1, 1985
Birthplace: London, ON, CAN
Position: C
Handedness: Right

Bio

Carter began his hockey career playing in the Ontario Hockey League in Canada before joining the AHL and playing for the Philadelphia Flyers. He was then traded to the Colombus Blue jackets before joining the LA Kings in 2012, where he has since won two Stanley Cups with the Kings.

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Jonathan Quick

#32 | 6′ 1″ | 218 lb | Age: 30

Born: January 21, 1986
Birthplace: Milford, CT, USA
Position: G
Handedness: Left

Bio

Bio: Quick is the current goaltender for the LA Kings and was selected by Los Angeles at the 2005 NHL Entry Draft. Previously, Quick was a silver medalist with USA at the 2010 Winter Olympics. He’s won two Stanley Cup championships with the Kings, along with being the most recent goaltender to be awarded the Conn Smythe Trophy as the Most Valuable Player (MVP) of the 2012 Stanley Cup playoffs.

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