Bernier can’t go `Hollywood’ right now [UPDATE]

[UPDATE: Jonathan Bernier will once again be able to wear the ``Hollywood'' mask. Christine Sovich, a lawyer who represents the organization the licenses the Hollywood sign, wrote to me in an email this afternoon that no further action will be sought against Bernier and that he is free to wear the mask without paying any fee. Here's the story anyway...]

Per the request/demand of those responsible for overseeing/maintaining the iconic “Hollywood’’ sign, atop the Santa Monica Mountains, Kings goalie Jonathan Bernier has had to (at least temporarily) cover the likeness of the sign that has been painted on the side of his helmet. Turns out, the Hollywood Chamber of Commerce charges a licensing fee for the commercial use of the sign in things such as movies and television shows. And, apparently, goalie masks. According to Bernier, someone from the organization saw Bernier’s mask pictured in the Los Angeles Times earlier this season, and complained.

Goalie-mask designs must be approved by the league, and Bernier’s passed inspection. Bernier and the league were unaware of the issue until the complaint was filed. “It’s nobody’s fault, really,’’ Bernier said.

For now, Kings head equipment manager Darren Granger has covered the sign with a Kings logo, but it could return. Bernier said it’s possible that the licensing fee will be paid, rather than the entire helmet being repainted or replaced entirely. “It’s, how much are the fees?” Bernier said. “The fee is, I’m guessing, about $500. It’s probably $2,500 to make a new helmet. So I think you’re better off paying the fee. So I think that’s what they’re trying to figure out.’’

226 Comments

  1. apol21 says:

    I emailed the Hollywood Chamber of Commerce directly (info@hollywoodchamber.net) to voice my displeasure. I’m sure nothing will come of it but I had to let them know that it was a greedy, pathetic move on their part. Bernier was just trying to pay tribute to his city.

    [Reply]

    Shakes Reply:

    @apol21, will do the same thing

    [Reply]

    Mike Reply:

    @apol21, thanks for the email address i will do the same…. seriously pathetic… im wondering if i had a tattoo of the hollywood sign, do i have to pay royalties, IF it was in a magazine or lets a publication of sorts???!!! such crap!!! money hungry!!!

    [Reply]

    DesertKing Reply:

    @Mike,

    Probably get a bill from the Kings for your King’s tattoo. Why do you think they had the contest? Subby will need to pony up too.

    [Reply]

    rogiesbackup Reply:

    @Mike, If you’re an “ordinary Joe,” then they wouldn’t make a stink, but a money making organization with lots of exposure will want their “cut of the pie.”

    [Reply]

    apol21 Reply:

    @apol21, here’s their Facebook page: http://www.facebook.com/HollywoodChamberCA?sk=wall

    [Reply]

    KDinUT Reply:

    @apol21, The “Sign” has its own Facebook page and people are commenting there:

    http://www.facebook.com/pages/Hollywood-Sign/158520170875020

    [Reply]

    Capt Jam Reply:

    @KDinUT,

    Ironically, the Hollywood Sign FB page doesn’t appear to be owned by the HCOC.

    jofa6000 Reply:

    @KDinUT, i wrote on their wall and also emailed the. most of our facebook friends “Kings Buddies” wrote an email to the chamber as well. we got u JB… the chamber should thank you for having “hollywood” on ur mask not ask u to remove it.

    Kevco Reply:

    @apol21, I too sent a nice, professional email to them. I just dont see how this is taking away from the chamber, it’s the other way, Hollywood is gaining the benefit here.

    [Reply]

    Kevco Reply:

    @Kevco, Really, asking a goalie in the NHL who has a likeness of the Hollywood sign on his helmet to pay a fee? If anything you should be happy he is promoting Hollywood for you.

    I can’t see how either the goalie or the NHL is benefiting from having the Hollywood sign likeness on a helmet. The benefit goes to Hollywood.

    In my eyes this make your chamber look silly.

    [Reply]

    jofa6000 Reply:

    @apol21, just posted on their page and also emailed them.

    [Reply]

    The Puck Stops Here Reply:

    @apol21, I sent my email to the Hollywood Chamber. Like you said, it probably won’t go anywhere, but we can only do what good fans can. Pretty classless act if you ask me. If he were profiting from having the Hollywood sign on his head, I could understand their side of it. Since he isn’t, it appears that the lawyers have nothing better to do than meddle in matters that are harmless. Now LA is going to look to the rest of the NHL like a divided city. Congratulations Hollywood, hope you’re proud of yourselves.

    [Reply]

    vplaza Reply:

    @apol21,

    The Hollywood Chamber of Commerce will probably just go Honeybadger on these emails and comments and not care.

    [Reply]

    apol21 Reply:

    @apol21, thanks for the update, Rich. Great news that he can continue wearing the mask!

    [Reply]

  2. Shakes says:

    Save Bernier

    [Reply]

    fridgemagnet57 Reply:

    @Shakes,

    Didn’t Kelly Hrudey’s old mask have the Hollywood sign on it too?

    [Reply]

    kevin ebel Reply:

    @fridgemagnet57, Yes. Cant post pictures here but just search Kelly Hrudey mask and ….

    [Reply]

    Ezra Reply:

    @fridgemagnet57, Yes. See my avatar —>

    [Reply]

  3. DesertKing says:

    Where is Tom Hanks?!!!!! Tom, we need your super-Hollywood powers!! Pick up your Thompson, get over to the house of that stupid person who has the “rights” to the “Hollywood” sign, explain life to him, and tell him that George, Brad, matt and the other “A” listers are not happy with his desire to be proprietary right now. It is things like this that make wish Godzilla would show up in LA and assist with some redevelopment issues, including getting rid of that stupid sign which-we-will-not-name.

    (Repost from last thread, thanks Rich!)

    Of course, I guess this is the prcie we pay for playing well – someone actually noticed that we have a hockey team in LA.

    [Reply]

    InfiN8 Reply:

    @DesertKing, Hanks did donate $1 million -along with a bunch of other celebrities- in order to save the sign from being demolished by developers. The Hollywood chamber of commerce certainly couldn’t do it… Hollywood isn’t a real city, so how do they have a chamber of commerce in the first place? Or are they an “honorary chamber of commerce” just like that honorary mayor they have, who’s only official duty is to unveil stars on the Hollywood walk of fame.
    Keep the mask the way it is, Bernie! What are they gonna do? Put you in “honorary jail”?! Besides, you’re not technically making money off the mask anyway. Unless you’ve signed an endorsement deal with the goalie mask manufacturer… They have no case.

    [Reply]

    rogiesbackup Reply:

    @DesertKing, Maybe it was Hanks that complained!!!! LOL

    [Reply]

  4. Jeff says:

    Boy, when money is involved, nobody gets a break. What a joke. The Hollywood Chamber of Commerce has no shame.

    [Reply]

    PRMan Reply:

    @Jeff, He should change it to “The Pirate Bay”…

    [Reply]

  5. Danielle says:

    As an IP lawyer in charge of several iconic trademarks, I fully support the Hollywood Chamber on this. I am actually a little surprised that the NHL didn’t catch that there could be an issue. How do they usually handle masks that have trademarked or copyrighted imagery or even portraits (that could violate someone’s right of publicity)? Do they claim fair use or do they usually license them? I’ve seen plenty of masks with images that are subject to someone else’s rights…

    [Reply]

    Oz Reply:

    @Danielle, I get your position but why is this a problem now? As noted other places, Kelly Hrudey had the sign across the front of his mask for years without any issue. Bernier has had it on there for 2 years and it isn’t even that prominent. Some yahoo sees a picture and decides now it’s a big deal? That’s what bothers me. It seems to me it’s free advertising for them and JB isn’t making any money of the mask. Sounds like a cash grab to me.

    [Reply]

    Danielle Reply:

    @Oz,

    I suspect that it has to do with some recent cases that have come down where trademark owners have lost rights by not aggressively protecting their marks. That is why I agree with the Chamber here – as a mark-owner, they need to take certain steps to protect their marks. I suspect, tho i don’t know, that the cease & desist was little more than a mere formality.

    [Reply]

    Duncanz Reply:

    @Danielle, … and that’s why the world’s gone mad, tsk tsk tsk.

    [Reply]

    DesertKing Reply:

    @Danielle,

    The Hollywood Chamber of Commerce SHOULD BE PAYING Bernier for having him place the image on his mask. JB makes no money based upon what is painted on his mask. Neither does the NHL. His mask was voted the second best mask in the league and garnered alot of attention from hockey THROUGH OUT THE WORLD. Tens of thousands of people have seent hat mask either at games, via team pictures or via the internet. He is a walking/skating piece of advertisement that says “Go to Hollywood.”

    I think I will trademark the capital “D” and make everyone pay me to use it :P

    [Reply]

    The Puck Stops Here Reply:

    @DesertKing, Better yet, I’m going to trademark “For Sale” so I get paid anytime someone puts a sign on their car! Or in Mexico “DISPONABLE” is all over billboards. I could make millions, but I need an attorney…. Danielle? Lol!

    [Reply]

    The Puck Stops Here Reply:

    @DesertKing, Better yet, I’m going to trademark “For Sale” so I get paid anytime someone puts a sign on their car or house! Or in Mexico “DISPONABLE” is all over billboards. I could make millions, but I need an attorney…. Danielle? Lol!

    [Reply]

    Danielle Reply:

    @DesertKing,

    But, see, that is the exact reason they needed to do something. See my comments above but, generally, if they don’t protect their mark they risk losing it and this was a pretty high-profile unauthorized use. Sending a cease and desist at least shows that they are taking efforts to protect their mark. It doesn’t mean they actually have to follow through with any action against the person using it.

    [Reply]

    Lake Forest Reply:

    @Danielle, lawyers, we can only dream of what this world would be without them….. productive.

    [Reply]

    DesertKing Reply:

    @Lake Forest,

    Q – What do you call 100 lawyers at the bottom of the sea?

    A – A good start.

    [Reply]

    RobSD Reply:

    @DesertKing,

    What do you call 100 lawyers buried up to their necks in sand?

    Not enough sand

    Shotongoal Reply:

    @DesertKing, “Most of my best friends are lawyers” – Satan

    Kissmyblarneystones Reply:

    @DesertKing,

    Q. Whats he difference between a Dead Dog and a Dead Lawyer laying in the road?
    A. There are skid marks before the dog!!

    D-Bags!!!

    FKA PakiFro Reply:

    @Lake Forest,

    Wow…or we’d be slaves of corporations……………..

    back to things that really matter…Kings are in 8th place. Leave those types of comments to the Fox News page.

    [Reply]

    Lake Forest Reply:

    @FKA PakiFro, slaves to corporations. There you go. We will just have to agree to disagree

    GKG

    Duncanz Reply:

    @FKA PakiFro, Not many corporations enslave me @$800/Hr …

    Oh come on! Reply:

    @Danielle, I could see the problem if Bernier was a goalie in another city whose nickname was “Hollywood,” but he’s not. He’s a goalie for a Los Angeles team and the Hollywood sign is an iconic part of Los Angeles.

    Including the Hollywood sign on Bernier’s helmet should fall under fair use given 1) the nature of the copyrighted item (it’s a city landmark for heaven’s sake) 2) the fact that it’s not being used in a manner contrary to the nature of the copyrighted item 3) the fact that it is being used for a non-commercial purpose (no one’s making any money off of Bernier’s helmet).

    [Reply]

    Danielle Reply:

    @Oh come on!,

    Well, it’s a trademark issue, I believe, not a copyright one and that wouldn’t be the test for fair use, anyway (not being snarky, just that from a legal standard, that isn’t how they would determine it). I would disagree on 3), tho. While Bernier is not using it for a commercial purpose, there’s a good chance it would be considered commercial because he is a pro player playing in a pro sport in a commercial context.

    Nonetheless, a court probably would find this to be a fair use. But that doesn’t change that the Chamber needs to take steps to protect its mark, even if it would ultimately not enforce it in a particular instance. (See my other answers for why)

    [Reply]

    KDinUT Reply:

    @Danielle, From what I can tell searching around the web, that sign is public property owned by the city of Los Angeles. Explain how the Hollywood Chamber of Commerce can have IP rights in the first place. I’ve seen nothing to indicate that it is, in fact, a registered trademark, but maybe it is . . .

    [Reply]

    Danielle Reply:

    @KDinUT,

    The sign is on public property owned by the City of LA, but the Hollywood Chamber owns the IP rights in the sign. But just being on public property does not make it public domain.
    Also, a trademark does not have to be registered to be enforced. Registration grants certain additional rights and provides notice of ownership, but it is not mandatory.

    [Reply]

    5buckcolonnade Reply:

    @Danielle,

    For real? Is there any likelihood of confusion as to the source of Bernier’s goaltending services?
    In what class or services/goods is this registered?

    Architects have copyrights in their plans. Can Bernier have the downtown skyline on the mask without being sued by the people who designed each of those buildings?

    These people own a sign that sits on top of a mountain in front of a city of millions of people, and no one can make an image of it under any circumstances whatsoever?

    Sounds sketchy to me.

    [Reply]

    Danielle Reply:

    @5buckcolonnade,

    I’m not saying that no one can make an image of it. See my comments elsewhere.

    [Reply]

    Alan Reply:

    @Danielle, Like everyone said no one made money off it and guess what THE HOLLYWOOD CHAMBER OF COMMERCE is getting BAD publicity. Lawyers just plain suck

    [Reply]

    JB Reply:

    @Danielle,
    My only problem with it is Bernier is not using it for financial gain. If anything it is promoting our area. I just find it to be in poor taste by the chamber. The law is the law, and they have their rights, it is just in poor taste in this instance. What they should do is give him approval at no cost, and make it aware that such things need to be approved in the future.

    [Reply]

    16,005 Reply:

    @Danielle,

    As an IP lawyer myself… the Hollywood Chamber got it all wrong on this one. Bernier should not pay the extortion, i.e., fee, and give the Hollywood Chamber the proverbial Havlat.

    I sure hope LaBabs got Metallica’s approval for his helmet!

    [Reply]

    iansez Reply:

    @16,005, haha, well said.

    [Reply]

    Danielle Reply:

    @16,005,

    I think the way it went was the right way. Send a cease & desist to protect the mark then consent to it. You should know, if you allow the mark to be used without enforcing it, you risk losing it. The way it went, the Chamber can demonstrate they are at least taking steps to enforce the mark if it is ever challenged.

    [Reply]

    wavesinair Reply:

    @Danielle,

    I actually thought you would NOT support them. How is it being used for commercial purposes? How is it infringing on the mark? I really don’t understand. If the Kings were using it to sell tickets that’s one thing. But that isn’t the case. It’s JB’s private, personal design. He’s not selling a damn thing. I believe he would win in court. I’d love to hear from a lawyer who agrees.

    [Reply]

    lowegirl Reply:

    @wavesinair, I’d like to see James Spader argue that one. It would be delicious, to be sure.

    [Reply]

    wavesinair Reply:

    @lowegirl,

    Ha! Boston Legal reference. Nice. Yeah, he’d have a field day with that one.

    Danielle Reply:

    @wavesinair,

    It is arguably “commercial” because it is being used in the context of a commercial activity (i.e. professional sports). It’s Bernier’s personal design, yes, but he is a pro player for a pro team and it was approved by the team and the league.

    I’m not saying he wouldn’t prevail in an infringement suit, but I understand what the Chamber is doing and support them protecting their mark. I also agree with the ultimate outcome.

    [Reply]

    SEALS 70-76 Reply:

    @Danielle,

    Having had a similar encounter with the Hollywood Chamber of Commerce regarding an alleged copyright claim, I had to laugh when I read that the HCC is trying to shake down the Kings Jonathan Bernier, whose mask was recently ranked as the best in the NHL by TSN. The tone deaf, bull in a china shop approach is HCC’s standard procedure. This is a trademark issue. Under the law, the Hollywood sign is a mark, and the HCC has certain rights, but it doesn’t have these rights in gross. Bernier is using the Hollywood sign as art work on a goalie mask. He is not using the mark to suggest affiliation or sponsorship by the Hollywood chamber. He is using it as an iconic symbol of Los Angeles. After all he is an L.A. King.

    [Reply]

    CindyDee Reply:

    @Danielle, I have the Hollywood sign tattooed on me. Am I gonna be sued?

    [Reply]

    Kingsfanone Reply:

    @CindyDee,

    I see no one asked, so I will!

    Can I see it please! Thank you! :D

    [Reply]

    KingsFan Reply:

    @Danielle, A little rusty with your understanding of fair use??

    The use has to be for commercial purposes, and the use has to have revenue or take something($$) from the owner of the trademark.

    The kids using a mask, which he paid $2500 to have painted, that makes him or the kings no money whatsoever. Theyre just paying homage to a city that they play for. I think AEG has enough smart attorneys to fight this one off. Well worth it to me. Hollywood is full of a bunch of snotty people.
    Someone on another forum commented and said(about the Hollywood CC)…”let it be known, i paid $37 to a watch movie with my 5 year old last week.” GREEDY!!

    [Reply]

    Gary Livingston Reply:

    @KingsFan,

    From my research for my own mask, it’s about $1000-$1500 for the mask to be hand manufactured. And $1000-$1500 for the custom, elaborate paint job. =P

    I have one coming from the guy that made Quick’s mask. Unpainted but primed. I’m still trying to figure out where to get that done.

    [Reply]

    Danielle Reply:

    @KingsFan,

    No, I am quite well versed in fair use,thank you. But fair use is a defense and I am not saying that this is not a fair use. But it is a commercial context. See my comments elsewhere about why I believe the Chamber was generally correct in sending its letter (and why I think they were also correct in backing off after doing so).

    [Reply]

    Gary Livingston Reply:

    @Danielle,

    I too am a big fan of copyright and respecting IP law.

    This case just seems extremely greedy and unnecessary. The other thing is, the landmark is something that is there for the public. Is it not? It’s a national landmark even. Why do they deserve to cash in on that?

    It’s not like an artist or a business is the one losing out or benefiting from the situation. It’s the city of Hollywood.

    And, the city gains anytime it is associated with more stars (of any industry/field) because it increases the tourism and image of the city.

    This is just extremely ridiculous in my opinion.

    [Reply]

    Danielle Reply:

    @Gary Livingston,

    I don’t disagree, generally. But see my comments elsewhere as to why the Chamber needed to do this.

    [Reply]

    ItsaKingThing Reply:

    @Danielle, you lost us at “I support the Hollywood Chamber of Commerce”. You may as well be a Ducks fan.

    [Reply]

    Danielle Reply:

    @ItsaKingThing,

    Now that is a low blow. :(

    [Reply]

    Finesse Hockey Reply:

    @Danielle, I bet your offices are located in San Jose. Sorry we fileted your Sharks last night.

    [Reply]

    Finesse Hockey Reply:

    @Finesse Hockey, And I thought I started a war with the suggestion of a global moratorium on pancakes…… :)

    [Reply]

    Duncanz Reply:

    @Finesse Hockey, What WAS the difference between a lawyer and a shark again … ?

    [Reply]

    Danielle Reply:

    @Finesse Hockey,

    Ouch. I thought there was a rule against name calling. :(

    [Reply]

    Danielle Reply:

    @Finesse Hockey,
    (and by name calling, I mean calling me a Sharks fan. Not as bad as being called a Ducks fan, but still…)

    [Reply]

    BluLiner Reply:

    As they say in Hollywood, any publicity is good publicity.

    [Reply]

    wavesinair Reply:

    @Danielle,

    Well, since you fully support the hollywood chamber, then you’ll be happy to know they disagree with you and changed their minds. I wonder if you still feel the same way or you agree with them that it isn’t a trademark infringement.

    [Reply]

    Stuart Reply:

    @wavesinair, I don’t think Danielle ever existed… she’s the real kaiser Soze…

    [Reply]

    Shotongoal Reply:

    @wavesinair, The attorney will agree with wherever the money’s coming from. What’s the difference between a lawyer and a…… Oh nevermind!!

    [Reply]

    wavesinair Reply:

    @Shotongoal,

    Exactly my point brutha!

    CB14 Reply:

    @wavesinair, Yeah, where is “Danielle” now? Crickets, crickets.

    [Reply]

    Danielle Reply:

    @CB14,

    At 3:57 yesterday I was driving to teach a law school class on Sports Law. I don’t spend all day reading this board.

    Danielle Reply:

    @wavesinair,

    I agree with them sending the cease and desist letter to protect their marks. I also agree with them backing off, which is what I figured they would probably do.

    [Reply]

    Shotongoal Reply:

    @Danielle, Lawyers….too many jokes to even comment!

    [Reply]

    Adamic39 Reply:

    @Danielle, If Kobe had the sign on his mask, would anyone sue him? Doubt it.

    [Reply]

    Adamic39 Reply:

    @Adamic39, Also, take a walk down Hollywood blvd. every 5 feet is a gift shop selling thousands of pictures, t shirts, coffee mugs, key chains, tourist crap, ect. ALL with the sign on them. ( and I’m guessing bootlegged). Why not stop that blatant commercialism?

    [Reply]

    kevin ebel Reply:

    @Danielle, which is why Pol Pot had so much support and why you’ll never hear these words, “What the world really needs is more lawyers” … NEVER, EVER.

    [Reply]

    mcdangles Reply:

    @Danielle, pretty sure that the Kings management and AIG has talked and this “small” problem has been solved by now. AIG is a BIG factor in bringing entertainment to Los Angeles and not just with the Kings team Mr. Anshultz owns

    [Reply]

  6. Sam says:

    Total bonehead decision.

    [Reply]

  7. LUCALACA says:

    Make a new mask Bernier! I love seeing new goalie masks

    [Reply]

  8. CabbagesAndKings says:

    Here is a short break from the playoff speculation (and goalie masks) to look at how great our roster looks next season.

    Total Cap: 54m (10m available)

    Brown (3.1m) – Kopitar (6.8m) – Williams (3.6m)
    Gagne (3.5m) – Richards (5.7m) – Carter (5.2m)
    LW3 – Loktionov (.8m) – Lewis (.7)
    Clifford (.8m) – C4 – Nolan (.5m)
    –Westgarth (.7m), Richardson (1.1m)

    Doughty (7m) – Scuderi (3.4m)
    Mitchell (3.5m) – Voynov (.8m)
    Greene (2.9m) – Martinez (.7m)
    –Drewiske (.6m)

    Quick (1.8m) // Bernier (1.2m)

    (Unsigned: Penner, Stoll, Parse, Fraser, King)

    For fun, let’s say we fill the two holes by signing King (LW3) and Fraser (C4) for under 2m. That gives us a roster that I think looks amazing – and leaves us with 8m in pocket change for depth or roster improvement.

    Isn’t that great news?

    [Reply]

    Press Box Scratch Reply:

    @CabbagesAndKings, Very interesting. Given that the salary cap dictates every single decision the team makes it’s amazing that it’s not broken down like this more often. Stoll is gone for sure, Penner 95% for sure (unless he is a hero AND takes a major signing discount) and the rest should play out as you stated. I thought Scuderi was a FA too, but apparently he has one more year.

    Know that Quick will be resigned at a higher $ number taking up some of that space. And whoever we trade Bernier for will probably be making more than his 1.2. So the 10m available might look more like 7m … still enough for one star or two very solid players.

    [Reply]

    puddle Reply:

    @Press Box Scratch, Quick is actually still under his current cap hit for one more season after this one. It’s NEXT offseason when things could get tight because of Quick’s jump in salary.

    Also, I agree about Stoll being gone, but I wouldn’t be so certain about Penner. I think he comes back on a super cheap one year deal.

    [Reply]

    RobSD Reply:

    @Press Box Scratch,

    I didn’t hear it but apparently after talking about the contracts being up, Jim said they should resign Stoll for much less and then didn’t mention Penner. I think Stoll needs to go bye bye myself. He isn’t worth the faceoffs.

    [Reply]

    Paul G Reply:

    @CabbagesAndKings, cap will be going down next season
    Players currently get 57% of the NHL revenue for salaries
    Every other league is notably less
    Look for a 50-50 split during this years CBA negotiations

    [Reply]

    tkecanuck341 Reply:

    @CabbagesAndKings, Don’t forget that Gagne will probably get injured for the season around game 10 and that we will need another winger to fill in for him.

    [Reply]

    Jeff_R Reply:

    @CabbagesAndKings, I don’t care what Penner does he is not coming back. We have young guys that can come in and do what he does foe much less. Guys like Toffoli, Kozun, Kitsyn. No way Penner comes back. Stoll is one that can come back at a much lesser rate but if he does I can’t imagine Lokti making the Kings or accepting another year in Manchester so he will most likely be traded if Stoll comes back. I also would like to see Fraser come back. King will be resigned also. Penner, Stoll and Parse you say good bye too. Use that money to go after Parise. Parise will be our #1 LW, Top 3. Then you have Gagne as our #2 LW with Brown as our #3. Can you imagine 3 lines like that…..If Gagne doesn’t come back or is injured then Brown would move to #2 and King can slot into #3. Here is how we will look….

    Parise – Kopitar – Williams
    Gagne/Brown – Richards – Carter
    Brown/King/Clifford – Lokti – Toffoli/Kitsyn/Kozun/Lewis
    Clifford – Fraser – Nolan

    [Reply]

    mike Reply:

    @CabbagesAndKings, Let’s hope that there is a next season. Donald Fehr is the new union head so who knows what could happen. I hope they work it out but I’m not counting on having a full season. Especially if the owners wants more of the revenues back.

    [Reply]

    broncokings Reply:

    @CabbagesAndKings, lets hope gagne plays again, otherwise theres another 3.5 available

    [Reply]

    Barry's Mullet Reply:

    @CabbagesAndKings, Don’t be so quick to let Stolly go. When the game is on the line…this is the guy you want taking the face off. There are a handful of these “specialty” players and any SC contender needs one to go all the way.

    Since they moved him back to his natural C3 position his game has improved. In a “normal” season, playing C3, he can easily get you 10 – 12 goals and is already in our top 3 in hits.

    Now if Penner can continue playing like he has through the playoffs…he’s worth one more season to see if he can shake whatever his issues are/were and return to form. If he can…we would really have a deep team.

    Brown – Kopitar – Williams
    Gagne/King – Richards – Carter
    Penner – Stoll – Toffoli/Kitsyn/Kozun/Free Agent?
    Clifford – Lewis – Nolan

    Parise is not leaving NJ. And since Carter’s arrival…the offense is looking pretty good. Prospects are on there way. Gagne will have one year left, if he even plays at all.

    I would go after Suter with the extra cap space we have and trade Scuds (his contract is up after 2013) He still has market value and a team like Buffalo (his hometown) or others could use his services.

    Suter – DD
    Mitchell – VV
    Martinez – Greene

    [Reply]

  9. Otto Ped says:

    Free publicity sucks

    [Reply]

  10. Duncanz says:

    Hollywooo-ood!
    Hollywood, it feels so good ….

    [Reply]

  11. Jack says:

    Then people wonder why some people are hated…Dang Chamber of Commerce..!! Get real!

    [Reply]

  12. Eric says:

    Probably a pissed Mighty Ducks fan that complained. Or some greedy lawyer. Oh well, imo the Hollywood sign was the only ugly glare on an otherwise awesome mask. Too touristy.

    [Reply]

  13. Marbles says:

    Anze Kopitar will be on NHL Live today! Tune in on NHL Network!

    [Reply]

    kindsir Reply:

    @Marbles, when

    [Reply]

    Marbles Reply:

    @kindsir,

    He’s going to be on right now.

    [Reply]

    Marbles Reply:

    @Marbles,

    2:55pm

    Stuart Reply:

    @@Marbles, how many “obviously” did you count?

    [Reply]

  14. Jeffreyryan says:

    Kopitar on NHL live

    [Reply]

    KingFanatic08 Reply:

    @Jeffreyryan, what time??

    [Reply]

    Marbles Reply:

    @KingFanatic08,

    Right now!

    [Reply]

    Marbles Reply:

    @Marbles,
    \
    2:55pm

  15. Jack says:

    This is what I emailed:

    As native Los Angelino, I am ashamed of your desire to have a hockey mask changed, and one that is paying homage to a long standing symbol of Los Angeles.

    Big deal…you get an extra fee….but look greedy in return? Someone should have stepped back and thought this through…Bad choice in my opinion.

    regards

    Jack

    [Reply]

  16. Vahe says:

    I wonder if Kelly Hrudey had the same problem?

    [Reply]

    trytodethroneus Reply:

    @Vahe,

    McNall said he would pay the fine…………never did

    [Reply]

    Bubba Reply:

    @trytodethroneus

    That’s how a true pro does things. Most of these threats mean jack-all.

    [Reply]

  17. concussionman02 says:

    So much I could say about this, but it would violate every rule hammond has so I will just let it go.

    [Reply]

  18. thanatossassin says:

    Anyone notice that the picture is of Bernier’s Old Mask? His current one is Black & Silver

    [Reply]

    Paul G Reply:

    @thanatossassin, That only means it took them years to notice….

    [Reply]

  19. Buster says:

    Can Hollywood perform a miracle and just put out ONE movie that doesn’t remind me that my septic tank needs cleaning.

    [Reply]

  20. goldielocks says:

    Bernier’s mask for commercial use? Please … there is no benefit Bernier is getting other than showing his loyalty to his team and the city.

    [Reply]

  21. Kings in CO says:

    What a joke…….Save the mask!

    [Reply]

  22. lowegirl says:

    Wow – someone should have thought this through. What a joooooooke. I say the fans donate a few bucks to pay the damn licensing fee and videotape the delivery of it and post THAT on their facebook page. I’m sure Kings fans can come up with something clever.

    As much as I love having Bernier as the backup, the kid will probably be gone soon and this will be a moot point – I don’t like him being gone, but he deserves to helm his own team.

    [Reply]

    wavesinair Reply:

    @lowegirl,

    I hope someone prints up a TON of paper masks with HOLLYWOOD plastered on it and we wear them to the game on Thursday or Saturday.

    [Reply]

    lowegirl Reply:

    @wavesinair,

    And thaaaaaaaat’s an even better idea. Someone should post it on LGK…

    [Reply]

    16,005 Reply:

    @wavesinair,

    +1

    [Reply]

    RobSD Reply:

    @wavesinair,

    Now THIS is a great idea. Somebody should totally do that. Fans should not pay the $500 bucks because the team has plenty of money. However, doing something clever like that would be awesome. It would make the news.

    [Reply]

    wavesinair Reply:

    @RobSD,

    Yep. I’ll hit up John Hoven and see if he can get Penner to cough up the cost to print them ;)

    Kevco Reply:

    @lowegirl, i say we deliver the $500 in pennies!

    [Reply]

    puddle Reply:

    @Kevco, Canadian pennies!

    [Reply]

  23. Dominick says:

    Chamber of commerce is filled with Morons? Seems like having a sports star (however small or large) promoting his love for an iconic landmark without endorsements, but simply out of respect for the city, and team that he plays for, would be refreshing.

    They should be paying Bernier, instaed of looking for their cut. If they were smart, they would be looking at how to tie that logo into any sport, instead of complaining about it, and holding their greedy little hands out for compensation.

    [Reply]

    wavesinair Reply:

    @Dominick,

    Absolutely. It pisses me off that this is even an issue. If this was some kind of battle with AEG then that would be one thing. But it’s not. It’s JB just digging a design. It’s that simple.

    I have pushed for more synergy between Hollywood and our Kings for a long time. And with the recent positive step forward with Tom Hanks’ support, I was getting excited about the possibilities. Now this…

    Morons is right.

    [Reply]

  24. Subby says:

    My California/Kings tattoo had the Hollywood sign in it. And I’m gonna be on the jumbotron tomorrow for the Kings tattoo contest that I was a finalist for. Aha are they gonna charge me? XD

    [Reply]

    trytodethroneus Reply:

    @Subby,

    I have always paid for the KINGS tattoo on my ass……………high ticket prices!!

    [Reply]

    Subby Reply:

    @trytodethroneus, Hahaha! They should offer huge discounts for the advertising.

    [Reply]

    Stuart Reply:

    @Subby, only if it shows up on the kisscam!

    trytodethroneus Reply:

    @Subby,

    Are you insinuating that my ass is huge?

    Subby Reply:

    @trytodethroneus, XD i wasn’t but thats funny

  25. Kaiser Soze says:

    I can just imagine the royalties the city of Hollywood, Florida must be paying!

    [Reply]

    wavesinair Reply:

    @Kaiser Soze,

    I read up on it. They don’t actually own a right to the word, just the design of the sign. So anything that looks like that sign, even if it’s a different word, is subject to a fee. That’s how I understand it.

    [Reply]

    Kissmyblarneystones Reply:

    @wavesinair,

    You are correct!

    [Reply]

  26. KDinUT says:

    Kopi coming up next on NHL Live . . .

    [Reply]

  27. nykingfan says:

    How greedy!
    Pathetically sad!

    [Reply]

  28. Bleb says:

    Not even Metallica sued Jason LaBarbera when he had the Master of Puppets logo on the back and James Hetfield on the side of his helmet. The Hollywood Chamber should take some notes.

    [Reply]

    Stuart Reply:

    @Bleb, and you know Lars is the master litigator!!! He would’ve been all over that lawsuit!

    [Reply]

    Trevs Reply:

    @Bleb, LaBarbera’s mask was in fact properly licensed

    [Reply]

  29. Forum Gold says:

    I just have a feeling if a Laker had this tattoo on his arm it would not be an issue to the Hollwood Chamber of Commerce. GO KINGS GO!!!

    [Reply]

  30. Michael J. says:

    I guess the Rangers goalies better be sure not to have The Statue of Liberty or The Empire State Building on their masks. What a bunch of self-serving idiots- Yes idiot from the greek idios -meaning “one’s own” – as in caught up in one’s own reality.

    [Reply]

    Duncanz Reply:

    @Michael J., We are now living in an ‘Idiocracy” … to extend the idiom.

    [Reply]

  31. wavesinair says:

    Side Note:

    When I used to work on Weeds, the lot we shot on had a huge Hollywood sign painted on one of it’s stage doors. Each season, the painters would change it to ‘Hollyweed.’ It always got a lot of laughs from guests.

    [Reply]

    The Puck Stops Here Reply:

    @wavesinair, Oh, is that down there where all the “doctors” stand out in front of the buildings to try and get me to buy a prescription from them for the back pain that I don’t have? Hollyweed! Nice ring to it!

    [Reply]

    Stuart Reply:

    @The Puck Stops Here, no, I think you’re walking down Venice beach…

    [Reply]

    Duncanz Reply:

    @Stuart, “Fancy an original tie dye with that baggie?”

    Stuart Reply:

    @Duncz, only if it’s original acid paper!

    Duncanz Reply:

    @Stuart, … starting to feel like we’re in a weird, insane Depp/Del Toro movie…
    (cue Ozzie!)

    Stuart Reply:

    @Duncz, let me know if you ever get your hands on a human adrenaline gland!!! I’ll take a weekend off the map for taht bender! LOL

    Duncanz Reply:

    @Stuart,
    http://www.causeof.org/adrenal. htm

    Duncanz Reply:

    @Stuart, http://www.causeof.org/adrenal.htm

  32. KDinUT says:

    E.J. says the ‘yotes have the best D in the Pacific . . .what?

    Hey E.J.! We’re 2nd in the entire league and they’re 7th!

    [Reply]

    KingsFan Reply:

    @KDinUT, What happened to the talk with Kopi…. did i miss something?

    [Reply]

    Marbles Reply:

    @KingsFan,

    He’s going on at 2:55pm

    [Reply]

    KingsFan Reply:

    @KDinUT, Its ok…..if Shanahan is consistent with his decisions(and Bettman doesnt have a say), the yotes should be losing doan for at least 2 games!

    [Reply]

  33. KingsFan says:

    SOO much hate for LA its not even funny. EJ picks Phoenix for best defense in the Pacific?? ARE YOU KIDDING ME??!?
    Top 5 in Penalty Kill and GAA and you pick another team. If it wasnt for the LA defense we would be chillin with Edmonton down low right now. GARBAGE!

    [Reply]

  34. robby d says:

    here’s a pic of the helmet without the sign…

    http://twitpic.com/8z6hh7/full

    [Reply]

  35. KDinUT says:

    They having trouble getting Kopi on the phone or something? Two breaks ago Deb said he was coming up next . . .

    [Reply]

  36. What's the frequency, Kenneth? says:

    IP Kills

    [Reply]

  37. Michael J. says:

    I just emailed the Hollywood Chamber stating:

    To whom it may concern,

    “I have just read how the Hollywood Chamber of Commerce is requesting that L.A. Kings goaltender Jonathon Bernier has had to cover the likeness of the Hollywood sign on his goalie mask. As an L.A. native I am appalled at the ridiculousness of your organization’s greedinesss and self-serving actions.

    In response to your decisions regarding Mr. Bernier’s mask my wife and I have pledged to not spend one dime in your city for the next five years. I will be encouraging all L.A. Kings’ fans to do the same via the team’s website and blogs.”

    I encourage all Kings’ fans to do the same. If they think that this is going to hurt them in their wallets they will change their attitude.

    [Reply]

    wavesinair Reply:

    @Michael J.,

    Well, Hollywood isn’t actually a city so there’s no hitting them anywhere really. But I like your spirit.

    [Reply]

    Michael J. Reply:

    @wavesinair,

    Sure, steal my thinder…

    [Reply]

    Michael J. Reply:

    @Michael J.,

    or thunder.

    Dominick Reply:

    @Michael J., or thimble. ;)

    wavesinair Reply:

    @Michael J.,

    Sorry brother! But it’s over anyway. He’s been cleared to use it…

  38. Golfnut says:

    No LA area Kings fan sets foot in Hollywood anyway, only tourists.

    [Reply]

    Jeff_R Reply:

    @Golfnut, I go to Hollywood and I am a HUGE KINGS fan. Actually I go to the Pantages Theatre as a subscriber so it is only 10 times a year or so, but it is in Hollywood. I don’t do anything else there.

    [Reply]

  39. T says:

    I’d pay the fee. then paint “sucks” under it.

    [Reply]

    Stuart Reply:

    @T, hey, your name wasn’t always T was it?

    [Reply]

    T Reply:

    @Stuart, At this particular spot on the interwebs, yes.

    [Reply]

    Dominick Reply:

    @T, If you did it in spray paint, it would really capture HollyWood.

    [Reply]

  40. Mel Powell says:

    And, in a related story, King Albert II of Belgium, King Abdullah II of Jordan, King Carl XVI Gustaf of Sweden, King Juan Carlos of Spain, and King Letsie III of Lesotho have filed suit in International Court demanding that the Kings change their team name immediately. Further causing trouble, the Los Angeles Kings have now filed suit against Dwight King.

    [Reply]

    Michael J. Reply:

    @Mel Powell,

    Funny.

    [Reply]

    Stuart Reply:

    @Mel Powell, an update was just released, Dwight has forwarded the paperwork to his uncle Don…

    [Reply]

    Kissmyblarneystones Reply:

    @Mel Powell,

    Too Funny!!!

    [Reply]

  41. Capt Jam says:

    The HCOC has its own FB page.

    http://www.facebook.com/HollywoodChamberCA

    [Reply]

  42. jess says:

    Good, keep hollywood as far away from hockey and our LA Kings as possible. They only have a 100% success rate @ ruining everything they touch anyway. Trust me.

    [Reply]

  43. CB14 says:

    Since were on the topic of lawsuits and having permission to use a picture, Rich I was just wondering if you had to recieve Mike Richards permission to post the pic yesterday he took with Roger Federer? I remember seeing “Copyright Mike Richards” on it and I just want to make sure you’re not going to get sued. LOL. Freakin Hollywood Chamber of Commerce, unreal.

    Bernier should replace the Hollwood sign (trademarked) with a Hollywood Chamber of Commerce Sucks sign, and then claim free speech when they sue him.

    [Reply]

    jess Reply:

    @CB14, Excellent suggestion. I’ll sign the petition ;)

    [Reply]

    Gary Livingston Reply:

    @CB14,

    The copyright of that photograph of Mike and Roger belongs to the person that pushed the “shutter release button” and not to Mike.

    That’s how the law works.

    Now, if Mike was paying someone using a work for hire agreement that outlines that person’s job description as photographer or if Mike had the person taking the photo sign a buyout/copyright transfer contract, Mike would be the copyright owner.

    But, as of now, Rich is in violation of the unknown photographer’s copyright.

    [Reply]

  44. SLIM says:

    I just had the “Hollywood” sign
    tattoo’d across the middle of my bum…
    That way every time I sit down..
    {Well you know what I mean}
    I can show my discontent….
    Sorry Rich…Hope you don’t mind..

    [Reply]

    Dominick Reply:

    @SLIM, Should have it tatoo’d onto your girls bum so you could slap it daily.

    [Reply]

    Scot Reply:

    @Dominick,

    Wow, how did that comment not get deleted? Lol

    [Reply]

  45. Maureen N. says:

    Bernier cleared to use Hollywood sign

    Christine Sovich of Global Icons, the counsel/agency representing the trust overseeing the Hollwood sign and the Chamber of Commmerce in these types of matters:

    “Accoring to Sovich, whose company also represents brands like Ford, Cold Stone creamery and Motorla, the entire thing – in part – was a misunderstanding on their side.
    “This has now been brought to my attention and we’ve looked into it further,” she began. “The Chamber has no objection to the use of it in that nature (referring to Bernier’s use on his mask). Therefore, a letter has already gone out – prior to me calling you back – letting them know…that we appoligze for the inconvenience of the original letter. The Chamber has no objection to the use. He can continue to use it that way.”

    We’ll have to see if Bernier peels the ‘Kings’ sticker off his helmet before tomrrow’s game vs. St Louis.
    Either way, he’s free to go Hollywood again.”

    [Reply]

    YuriM Reply:

    @Maureen N., beat me to it =p

    http://mayorsmanor.com/2012/03/bernier-cleared-to-use-hollywood-sign/

    [Reply]

    Stuart Reply:

    @Maureen N., good show Maureen!!! people can now go back to talking Kings hockey!!!

    [Reply]

    Maureen N. Reply:

    @Stuart,

    Exactly!

    [Reply]

    puddle Reply:

    @Maureen N., Well shucks, now what can we complain about? Um… well, there’s always Kompon, right?

    Kompon you suck!

    [Reply]

    wavesinair Reply:

    @Maureen N.,

    Whoops, I was writing mine at the same time…

    [Reply]

    The Puck Stops Here Reply:

    @Maureen N., Wow! That was Quick! Pun intended.

    [Reply]

  46. viceless says:

    @KDinUT, Thanks. Can’t post on the Hollywood Chamber of Commerce’s Facebook page, but the Hollywood Sign leaves us free to express our discontent:

    http://www.facebook.com/pages/Hollywood-Sign/158520170875020

    [Reply]

  47. KingFanatic08 says:

    EJ on NHL Live said that Phoenix has the best defense right now in the Pacific Division. Are you effin serious? they are 8th in the league in the PK. Not only is the league anti-la but so is the network.

    [Reply]

    SLIM Reply:

    @KingFanatic08,
    He also said we had the best goaltending
    And Probably the best offense of late..

    [Reply]

    Jeff_R Reply:

    @SLIM, I just think he didn’t want to put the Kings in all 3 categories, showing his closet Kings fandom. He wanted to show some love to other teams. Even so Phoenix defense is very good especially Yandle and Ekman-Larsson. They got a bright future ahead of them. I wasn’t as upset over EJ saying Phoenix, as he knows the Kings really are #1 this year in the Pacific.

    [Reply]

    KingFanatic08 Reply:

    @SLIM, yes we do have the best goal tending and as of late our offense is on fire, but all season long we have had one of the best defenses in the league which is why we are in the playoff race. To say that Phoenix does is just absurd. So was his remark on DS about Penner looking like Messier. It was a joke.

    [Reply]

  48. Jeffreyryan says:

    “whose the most hollywood player on your team?” what a stupid question…. Its obviously Sutter.

    [Reply]

    Jeff_R Reply:

    @Jeffreyryan, Was funny Kopi not answering it, saying he didn’t want to hurt there feelings. Come on Kopi stop being a good guy, be selfish some. You are starting to be Malkin lite, keep it going.

    [Reply]

    KingFanatic08 Reply:

    @Jeff_R, I said Richards.

    [Reply]

    Golfnut Reply:

    @Jeff_R, Kopi didn’t answer it as its HIM! He just bought a friggin Mazarati!

    [Reply]

  49. The Puck Stops Here says:

    Please tell me that we’re not going to be prompted to say “Blues suck!” tomorrow night. Best record in the league, best defense in the league. I know the Kings can beat them, but it won’t be easy!

    [Reply]

    wavesinair Reply:

    @The Puck Stops Here,

    That’s why we say St. Louis sucks instead! Always use the city name if the team is good ;)

    [Reply]

    vinny Reply:

    @wavesinair, lol nice

    [Reply]

    Dominick Reply:

    @The Puck Stops Here, The “Blues Suck!” chant is more for just that night. Anybody who knows hockey, knows the Blues are for real. They are just in our way.

    [Reply]

    rogiesbackup Reply:

    @The Puck Stops Here, I honestly feel the team is NOT as good as their record indicates.

    [Reply]

    Drew Doughty's Mustache Reply:

    @The Puck Stops Here,

    Perhaps we can just yell “Pardom me Blues, could you reduce your effort so we can win?”

    [Reply]

  50. PP Anybody? says:

    Petty move by the chamber of commerce. That being said, not a big fan of Bernier’s mask design. Kind of cheesy.

    [Reply]

  51. Greg says:

    These guys are a total joke. Have em sue you Jonathan.

    [Reply]

  52. Finesse Hockey says:

    Here’s an idea….. Hey Bernie put your mask up for auction at Kings Care Foundation. They make a couple grand for the charity and you make a couple grand for a new mask!
    My son would want it as his goalie mask and then maybe the Hollywood geeks would come after him like they did you. Would be great publicity for my son’s future goalie career! :)

    [Reply]

  53. Dominick says:

    Chamber of Commerce has some real problems in Hollywood. Safety, financial issues, industries. Priority people.

    [Reply]

  54. KingFanatic08 says:

    Drew’s new Bridgstone commercial is pretty funny I must say.

    [Reply]

  55. California Royalty says:

    The porticos get in the way again. Laws are laws though and if he has to pay a few hundred bucks to keep it, big deal.

    [Reply]

    California Royalty Reply:

    @California Royalty, Haha *the politics get in the way…*

    [Reply]

  56. The_chenger_10 says:

    Wooohoo he gets to keep it!!! :D

    [Reply]

  57. Mel Powell says:

    Now, to apologize for putting Bernier through this at all, they need do only one thing. When we reach the Stanley Cup Finals, they temporarily install some updates so the sign reads HOCKEYWOOD.

    (PS: from the legal perspective…and don’t hate me, I’m a lawyer, too…they have to protect their intellectual property rights, or they risk losing them entirely; it’s not that simple, but if they let one person, place, or thing use it without special permission, it opens the door for anyone to use it; granting permission in this case was certainly a wise move, but so was what they did out of legal necessity. Sorry to be logical….)

    [Reply]

    Lake Forest Reply:

    @Mel Powell, Mel, You can see my sarcastic comment above about a world without lawyers being a productive one. In any case (and this goes for FKA), I was being sarcastic. However, the point being is this should not have been an issue. He should be granted the rights (yes someone needed to ask for the rights), and none of this would have happen.

    [Reply]

    rogiesbackup Reply:

    @Mel Powell, Well, I guess to draw or take pictures of ANYTHING must have permission, because everything HAS an owner!!

    A child should not be able to draw the Eiffel Tower without permission if the laws are consistent.

    [Reply]

  58. What's the frequency, Kenneth? says:

    I’m guessing the emails worked.

    [Reply]

    vplaza Reply:

    @What’s the frequency, Kenneth?,

    Wow, seems like it.

    [Reply]

  59. Gail Web says:

    The worlds messed up enough and this they have to make it worst with, what is this world coming to.

    Go Kings Go, I know you guys can win tomorrow me and my son with be there with the lucky jesery he wore the last five games you won at home at, so get some rest tonight boys, and men, and go get them tomorrow

    :-)

    [Reply]

  60. Kings x says:

    Joke

    [Reply]

  61. rogiesbackup says:

    Purple is awesome, wish the Kings would take on more purple on their Jerseys.

    [Reply]

  62. saydaysago says:

    Youve got to be kidding me!…

    [Reply]

  63. Hector says:

    Everyone email the Hollywood Chamber and tell them how Pathetic they are. I did!!!

    [Reply]

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